Get For Free
Google Ads Full-Funnel Campaigns
Executed a sophisticated four-stage affiliate marketing funnel, applying proven techniques from Caio Calderaro to drive both rapid conversions and long-term brand growth across Search, Display, Remarketing, and Branding channels.
Details
Campaign Manager & Strategist
Text
Paid Traffic Optimization
Text
Industry:
Affiliate Marketing · Digital Ads
Text
Apr. 2021 - Jun. 2023
Overview
High-Intent Search (Quick-Sale):
• Targeted bottom-of-funnel keywords (e.g. “buy product now”) for immediate affiliate sales.
Educational Display/Video (Engagement):
• Deployed mid-funnel ads to warm up prospects with value-driven content, building trust before pushing an offer.Remarketing (Re-engagement):
• Reached users who visited landing pages but didn’t convert, using dynamic banners to remind and incentivize action.Branding Display (Awareness):
• Ran broad display campaigns to reinforce brand recognition and support future funnel stages.LinkedIn Ads Test:
• Launched a rapid LinkedIn Ads pilot promoting a finance-trading masterclass, validating B2B interest and generating sign-ups at a competitive CPL.
Key Features
Mission
Impact
• +35% overall conversion rate lift versus baseline.
• 2.8× ROAS on high-intent Search campaigns.
• +20% increase in landing-page engagement from Educational Display.
• 15% reactivation rate in Remarketing, reducing wasted ad spend.
• Confirmed LinkedIn viability with a 4× lower CPL than expected for B2B finance offers.
