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Personal Digital Infrastructure: Website Development & Email Automation
Conceived, designed, and executed a complete online infrastructure to support my trading operations, affiliate marketing efforts, and personal brand. This included developing full websites using WordPress and Elementor, combined with advanced email automation workflows via Brevo (formerly Sendinblue) and domain warm-up strategies to generate leads, capture attention, and build long-term relationships.
Details
Full-Stack Web Builder & Automation Specialist
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Website Design · Email Marketing Automation
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Industry:
FinTech · Personal Branding · E-mail automation · Build personal Website
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Jan. 2023 - March. 2023
Overview
Domain & Hosting Setup:
Purchased custom domains, configured hosting and SSL certificates, and managed all DNS settings to create independent and secure online platforms.
Website Development (WordPress + Elementor):
• Built a primary website focused on proprietary trading and partnerships, including lead generation forms and service overviews.
• Later expanded to two additional personal portfolios: one for marketing and automation skills, and another highlighting my financial background and trading experience.Email Automation (Brevo / Sendinblue):
• Designed and launched multi-step email campaigns for onboarding, education, and offer nurturing.
• Set up domain warming routines to ensure strong deliverability and sender reputation.
• Integrated email forms and popups across all sites for continuous lead capture.Lead Management & Conversion Funnels:
• Used segmentation, tagging, and analytics to optimize message delivery based on user behavior.
• Applied heatmaps and A/B testing to iterate on landing pages and calls to action.Complementary Campaigns:
• Ran a LinkedIn Ads pilot promoting a trade-education offer, testing traffic quality and conversion cost.
• Connected all lead sources to a central CRM for follow-up and opportunity tracking.
Key Features
Mission
Impact
• Created an autonomous digital engine to attract and convert qualified leads.
• Averaged 45% open rate and 12% CTR on automated sequences.
• Reduced bounce rates to under 1% through careful domain warming and hygiene.
• Attracted over 50 qualified leads within the first quarter of operation.
• Strengthened online authority and credibility, directly supporting multiple consulting and affiliate partnerships.
